Becoming the first company within Tissue sector to make packaging interactive and communicative with trade and final customers: this is the aim of High Paper S. r. l., company of Matera, that beginning from 2012, for its line of new products with Cador brand name, will introduce within the technical information of a product the “Cador QR-code”. This is a code contains all product’s information, in this way it is possible to certify its traceability and to support technically large retailers and final customers.
The new packaging is an innovation technology able to optimize the communication about a product, guaranteeing transparency. The most important innovation for this sector is the printing on Cador’s packaging of toilet paper and napkins of a QR Code, English abbreviation of «quick response», through which it is possible real-time web access, thanks to new technologies.
The innovative choice is due to the possibility to have access to several information: technical, operative and illustrative, which ouldn’t find enough space on the packaging, covered by graphics.
In this way it is possible to use contents, always up-to-date, from the web directly on your phone. The use is immediate and intuitive: it is enough to make a picture to the label with your phone’s camera to accede, without additional passages, to all information you need.
There is a double aim in this innovation of High Paper: on one hand to give an immediate technical-informative support to large etailers or to the final customer through additional contents; on the other hand the possibility to accede to information everywhere and always, with an environmental impact equal to zero.
With this innovation High Paper gives, through the web, a real-time access to information and the business qualified and technical support using technical data, videos, pictures and multimedia supports.
At the same time there is a reduction of the environmental impact through the dematerialisation of technical data, which includes important savings in the use of paper and of time spent to manage it.
This work involved for a long time the marketing’s team – directed by Alessandro Martemucci – in order to prepare the informative platform. From 2012 this innovation is operative, lots of clients use the packaging to receive wherever they are, efficiently and quickly, technical information without obstruction of exchanges and e-mail.
With Cador QR Code it will be possible, moreover, to make available free and automatically additional informative contents, pictures or promotional coupon.
Innovation that looks at the environment.
High Paper S.r.l. consider essential the protection of the environment, so it worked pragmatically in order to reduce the environmental impact, adopting processes and technologies moreenvironmentally friendly. The aim at short and medium-term is to highly reduce the number of prints produced and distributed, decreasing meaningfully the paper produced. Remarkable is the environmental benefit achieved by High Paper through the missed destruction of a tree and the emission of 200 kilos of CO2 less for each client. In addition to this there is the economic saving during the communication process company-client.
Cador Qr Code is innovative for several reasons:
– Immediate and easy to use: it is enough a click for a real-time web access;
– Integration: technical information are achievable from every kind of Smartphone or tablet;
– Flexibility: contents can be always modified without additional costs;
– Monitoring: visualising the real time contacts to the web site it is possible to know the interest for a product;
– Great innovative content: an innovation which combines in the best way rapidity, technology and informative contents;
Meanwhile the company is thinking about other innovations to become the benchmark within the Italian Tissue sector.